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Words&Pictures (Commercial) Ltd, The Editorial Design Centre, Wharfebank House, Ilkley Road, Leeds LS21 3JP


Words&Pictures go to The Big Yak Conference

Steve Murgatroyd • 24th June

On Saturday 22 June we proudly sponsored and attended #thebigyak conference hosted at eBay’s offices in London. Representing Words&Pictures were Steve Murgatroyd (Digital Insight Leader), James O’Shaughnessy (Head of Client Operations) and Nicola Cadman (Client Manager)

It was a fantastic day of networking and discussion. With 130 people attending, there was an opportunity to get a real sense of what issues Internal Communicators currently face and start to create some possible answers to these big questions.

The day was set up as an unconference, which means the agenda is blank when you arrive and decided upon by the attendees.  By doing it this way, they made sure that all the topics covered were relevant and interesting to everyone who was there.

After an introduction and icebreaker from Benjamin Ellis, we split into smaller groups and started to introduce ourselves. During this, you could suggest topics you wanted to have as sessions, which were then turned into an agenda

Below is the full list of all the sessions for the day:

Session one

  • Social media KPIs
  • Intranets
  • Measurement – from hits to habits
  • Creating creative strategy

Session two

  • Sneakily social/social for leaders
  • Blurring the lines between internal and external communication
  • How do we evaluate and use feedback
  • Changing role of internal comms

Session three

  • How do you define employee engagement
  • How to communicate with hard to reach employees
  • Importance of editorial
  • Virtual collaboration

Session four

  • Hard to reach can do digital too
  • Traditional tactics using social approach
  • Engaging the senior team to be trusted advisors
  • Overcoming cultural differences

Session five

  • Video
  • Internal comms in redundancies/economic downturn
  • Improving morale quickly
  • How IC leaders can improve their comms

Session six

  • How to win more budget
  • Pension Auto-enrollment
  • Gamification
  • Internal social/digital/weight around our necks

We’re already looking forward to next year and the continued great work @theICcrowd do everyday on Twitter.

01943 854 800

Words&Pictures (Commercial) Ltd
The Editorial Design Centre
Wharfebank House
Ilkley Road
LS21 3JP