Giving the gift of Words and Pictures this Christmas!Clare Addy • 24th December
Christmas as we all know is a time for giving so this year we decided to get behind Radio Aire’s ‘Mission Christmas’ Campaign.
‘Mission Christmas’ needed to collect over 17,000 gifts for children living in poverty in Leeds. Saddening, shocking statistic isn’t it? 17,000 young people who, without this campaign may have awoke on Christmas morning without a gift at all.
We decided to increase our gift gathering by leading the collection for donations from the entire Wharfebank Business Park. Our complex comprises SME’s mainly from the marketing and communications sector. Therefore we requested in particular for donations that represent what so many of the businesses in the complex are all about: Creativity, Literacy & interaction. These subjects are both beneficial and enjoyable for young minds to engage with.
We also sent our very own Head of Digital and Engagement, Clare Addy to Mission Christmas HQ at Aire FM Leeds to help sort the 1000s of gifts that will be coming in from generous folk across our region.
Let’s hope that our efforts make a positive difference and a massive well done to Mission Christmas for organising a campaign that addresses such a worthy cause.
We would like to thank everyone from Wharfebank who contributed and here’s to a very Merry Christmas to all.
To find out more about the campaign visit… http://www.radioaire.co.uk/charity/missionchristmas/