Speaking the right language
Our in-house Trust in Youth initiative (a youth advisory board made up of nominated students from partner schools) means the Educom team can understand issues facing young people, plug directly into their ways of thinking and find out what motivates and inspires them. Co-developing projects with this youthful board helps test out messaging before campaigns go live. Pilot results can become much more predictable after trialling ideas with our Trust in Youth members.
The Educom team also draws on knowledge of in-house Education team members who are experienced in curriculum delivery, as well as keeping close to senior leadership teams throughout the education sector. In this way, we can keep up to date with trends and new developments.