How we work: TRUST
Ask yourself the question: What level of trust exists in your organisation? What’s your score out of 10 – honestly? The chances are the answer will concern you. While focusing on trust may appear to be common sense, it’s not common practice among corporate communicators.
Typically, internal communications teams and support agencies begin their conversations with the message and channel. Yet research shows it’s the context, not the communication that has the biggest impact on engagement.
Exhaustive research shows that performance is directly linked to employee engagement while engagement is founded upon trust. According to the Great Places to Work Institute, ‘trust’ is the defining factor that the best workplaces have in common.
It’s this thinking that sits at the heart of our recent work with The Training Foundation whose researchers have developed models, which include the three rules and six drivers of employee engagement.
Working with them, Words&Pictures have applied these models to the field of internal communications (IC), and have developed a series of practical IC tools, including: trust-based focus groups, the ‘Litmus Test of Trust’, news-sharing methods, and evaluations and questionnaires on corporate trust. All these tools are now directly benefitting clients and managers.
By working with clients to develop ‘trust’ as a core element for communications strategies and tactics, we help to foster a stronger sense of engagement among employees and colleagues. Appropriate, meaningful and trusted IC tools and techniques can then be developed with more relevance for employees.