01943 854 800


Words&Pictures (Commercial) Ltd, The Editorial Design Centre, Wharfebank House, Ilkley Road, Leeds LS21 3JP


Words&Pictures helps overcome communications challenges to build trust and engagement in the workplaces of UK and global clients.

Words&Pictures is about to celebrate our 20th birthday. We have nearly 40 people and are the winners of 125 industry awards. Our home is a beautiful old mill on the banks of the River Wharfe in the pretty market town of Otley, some 12 miles from Leeds.

How we work: TRUST

Ask yourself the question: What level of trust exists in your organisation? What’s your score out of 10 – honestly? The chances are the answer will concern you. While focusing on trust may appear to be common sense, it’s not common practice among corporate communicators.

Typically, internal communications teams and support agencies begin their conversations with the message and channel. Yet research shows it’s the context, not the communication that has the biggest impact on engagement.

Exhaustive research shows that performance is directly linked to employee engagement while engagement is founded upon trust. According to the Great Places to Work Institute, ‘trust’ is the defining factor that the best workplaces have in common.

It’s this thinking that sits at the heart of our recent work with The Training Foundation whose researchers have developed models, which include the three rules and six drivers of employee engagement.

Working with them, Words&Pictures have applied these models to the field of internal communications (IC), and have developed a series of practical IC tools, including: trust-based focus groups, the ‘Litmus Test of Trust’, news-sharing methods, and evaluations and questionnaires on corporate trust. All these tools are now directly benefitting clients and managers.

By working with clients to develop ‘trust’ as a core element for communications strategies and tactics, we help to foster a stronger sense of engagement among employees and colleagues. Appropriate, meaningful and trusted IC tools and techniques can then be developed with more relevance for employees.


01943 854 800

Words&Pictures (Commercial) Ltd
The Editorial Design Centre
Wharfebank House
Ilkley Road
LS21 3JP