How we work: CO-DEVELOPMENT
Our clients are unique. Your business is unique. We recognise individuality and avoid ‘templated traps’ at all costs. We prefer to work in close two-way partnerships with clients, combining a fresh approach and creativity with our clients’ ‘know how’ and ‘know who’. We’ve been using this approach for more than a decade with some of the biggest blue-chip clients in the UK and beyond. We call this way of working ‘creative co-development’. We know it’s not rocket science, but there’s both science (and art) in such an approach. Clients love this way of working which both challenges and supports them at the same time. It just works. Here’s what creative co-development looks and feels like…
When we first work with a client, we come with an open mind approach – ‘seeking first to understand…before being understood’ (as Stephen Covey, rightly, says in ‘The Seven Habits of Highly Effective People). Through deep questioning, ‘strategic and empathic listening’, attending inductions and conducting focus groups, our creatives genuinely become an intuitive extension of internal teams.
We’ll think widely and deeply about your organisation. What qualities make your business distinct from competitors? What’s your communications strategy? What channels work best for you now? What are the key challenges and opportunities facing your teams? And, of course, what level of trust exists inside your business? By focusing on areas like this we’ll bring new perspectives to your IC team and your wider business objectives.
The most effective solutions aren’t necessarily the most obvious. Our team of creatives – writers, client managers, designers, digital experts, photographers and video editors – explore all possible outcomes. We’ll keep asking questions about structure, preference, style, brand, corporate ‘personality’ and a host of others. Clients love this kind of interaction where ideas are thrown around, old ways of working challenged, and new insights uncovered during tough discussion and debate.
Through a process combining creative thinking with realistic impact, we’ll come to the right outcome for you, generating engaging solutions, based on fostering trust. The deliverables are geared to encouraging audiences to think, feel and act. And the focus will be on generating a series of practical, engaging design routes appropriate for your people and channels. We’ll also start mapping out the next steps for production…