It’s 2007, and Honda’s running one of its many memorable TV ad campaigns where a 60-person choir sings car noises as a Civic whizzes by. Its Formula 1 team has spelled out its environmental position by adopting a livery of planet Earth. In a few months, global cumulative sales of its hybrid car will hit the milestone of one million.
Putting trust first
In the same year, Honda chose Words&Pictures to help launch a Europe-wide print magazine to celebrate the passion, expertise and challenging spirit of the brand through its people, customers and communities.
Working together, the two companies quickly recognised the need to produce not only an engaging publication, but also one founded on trust – crucial to creating engaged employees. One way Words&Pictures did this was to optimise the balance between product and people – emphasising the connection between talented, passionate employees and exceptional engineering.
In challenging times…
Words&Pictures have been working with Honda ever since – through the tough economic environment and devastating natural disasters of recent years; a period Honda calls ‘the most challenging part of our history in Europe’.