Got it covered
Pick an occasion, any occasion. Christening? Congratulations? Commiserations? Whatever’s going on, Hallmark and its 3,000 plus people have it covered. What the company doesn’t know about the greetings card business can be written on the back of a postage stamp and stuck to one of its many magnificent envelopes.
Goodbye corporate, hello communication
It seemed like the company was as popular as its cards when W&P pitched for the chance of reenergising the Hallmark magazine back in 2010: the competition was intense. The new publication needed broader appeal and had to leave its ‘corporate feel’ at the door if it wanted to gain trust as a two-way communication tool.
Open and honest communication
Words&Pictures were chosen to co-develop the new magazine called Connect and quickly focused on developing the publication’s reputation as a source of open and honest communication and a place where employees’ authentic voices could be heard. It did this by working with client contacts to identify and develop a tight knit team of engaged employees at the heart of the publication. The uptake in Hallmark people reading the magazine has been dramatic. Colleagues are vying for column inches wanting to contribute stories and ideas.