Words&Pictures was head and shoulders above the other agencies. The sheer variety, quality and volume of work – just at the pitch stage – was almost overwhelming..
Everything Everywhere (EE) is the UK’s largest telecommunications company, providing mobile and fixed-broadband communications services to more than 27 million customers through the Orange and T-Mobile brands. It employs more than 15,000 people and operates over 720 retail stores across the UK.
Words&Pictures was chosen by legacy company T-Mobile to co-develop an online and print magazine – Open – in 2007. This was so well received that 37% of respondents to an internal survey said that they had used content from the magazine in sales conversations with customers. When EE was created Words&Pictures was retained to help bring T-Mobile and Orange together to encourage trust and engagement going forward.
Words&Pictures and EE co-developed Everyone magazine – a multi-channel solution for all UK employees. According to the client, the new magazine engaged people on a level never before experienced by either brand and with a contemporary look and editorial stance that was both informative and entertaining.