Anglian Water supplies water and water recycling services to more than six million domestic and business customers in the East of England and Hartlepool. It’s the largest water and water recycling company in England and Wales by geographic area and currently employs 4,000 people.
As a water supply business, it puts a lot of effort into minimising its own water waste, and invests in extending this behavioural change to customers and future generations through community engagement.
Anglian Water and Words&Pictures worked together to create materials for a workshop for 11-16 year olds designed to increase their knowledge of the water supply industry and inspire a behavioural change towards
A fast-paced, interactive learning experience, ‘Liquid Assets’ is designed to slot into a timetabled lesson and be delivered in a classroom. It features a colourful, circular board and a set of short, animated films that brief students on the task in hand. To introduce a level of espionage, the tasks are set as missions and – inspired by the Bond films – animations are delivered by a character ‘M’ in style.
There are five segments on the board, representing
the five departmental areas within the business. The questions are multiple choice, designed to boost discussion between the students, and encourage
them to justify their opinions.
The pilot was delivered to 125 young pupils and was very successful in increasing understanding of climate change, awareness of their carbon footprint and the role of Anglian Water. Perhaps most important was improved understanding of floods, droughts and the ability of individuals to save water.