Whitbread is the power behind some of the UK’s most successful, much-loved hospitality brands employing over 40,000 people worldwide and serving more than 20 million customers every month.
Whitbread partnered with Words&Pictures to re-launch their Internal CSR campaign ‘Good Together’. The objective of the campaign is to raise awareness, and bring to life, the three pillars of Good Together:
- Team & Community
- Customer Wellbeing
With monthly status meetings providing a platform for idea generation, Words&Pictures and the Good Together team – headed by Amanda Williams, Internal Communications Manager – prioritise objectives by pillar to be fulfilled in the coming months. Focus areas have included customer health, carbon reduction, team member progression and engagement, and charity fundraising for Great Ormond Street Hospital Children’s Charity (GOSHCC).
Throughout the process the dedicated Words&Pictures team work closely with the Whitbread team to provide both ongoing strategic support and creative and innovative solutions. Often, this involves liaising with a variety of Whitbread’s internal teams such as Learning & Development, Rewards and the Environment team. In doing so, Amanda Williams commented how “We have developed campaigns that have provided a consistent, and in some cases dramatically increased level of team engagement” across the three Good Together pillars.
Members of the GT team both from Whitbread head office and Words&Pictures, frequently visit employees to generate on-going feedback on materials to aid the development process and assess the campaigns impact. To date, this feedback has been extremely positive, which is also reflected in the six month company wide employee survey ‘Your Say’ with Good Together receiving:
- 80.9% of employees agreed the company actively promotes environmentally friendly ways of working (vs. 78.2% in October, an increase of 2.7+)
- 68.3% of employees agreed the company supports local communities (vs. 66.8% in October, an increase of 1.5+)
Good Together has had the most drastic jump across internal communications with the survey results above displaying the strength & success of the campaign.